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The problem with today's media platforms

Screen use among young children has become a daily reality for many families. Much of it now happens on platforms designed to keep kids watching for as long as possible.

Algorithms decide what comes next, optimised for attention and watch time, not for children's needs. Autoplay, endless feeds, and a growing flood of low-quality AI content make stopping hard. Screen time often ends in frustration or conflict, not because children are difficult, but because the systems are.

Children using digital devices

Most kids' platforms are built to keep children watching, not to help them stop.

Girl enjoying Meevee on tablet with Mookee character

Meevee is built differently

We design for calm endings, not endless viewing.
No autoplay.
No infinite scroll.

Stories with clear beginnings and endings. Human-curated content, personalised by age and pace.

Meevee is making a deliberate choice. Less but better screen time. Designed to end well.

Designed differently, for families

What matters Meevee Typical kids streaming platforms
How screen time ends Screen time is designed to end gently, with clear transitions and no autoplay. Designed to keep going, with autoplay and "what's next" taking over.
What kids see on screen Calm, story-led interface built specifically for children. Busy, endless grid-based browsing adapted from adult apps.
How parents stay in control Parents use a simple, chat-style app on their phone. Kids have their own viewing app. Controls are mixed into the kids' app or hidden in complicated settings.
How kids understand time Time is shown in a simple, visual way kids can understand. Time limits are often hidden, abrupt, or parent-enforced.
How content is chosen Stories are carefully chosen and reviewed by people, with children's wellbeing in mind. Content is mostly suggested by algorithms and popularity.
What the technology is optimised for Designed to support calm watching and smooth transitions. Designed to keep kids addicted and watching for longer.

How screen time ends

Meevee: Screen time is designed to end gently, with clear transitions and no autoplay.

Large platforms: Designed to keep going, with autoplay and "what's next" taking over.

What kids see on screen

Meevee: Calm, story-led interface built specifically for children.

Large platforms: Busy, endless grid-based browsing adapted from adult apps.

How parents stay in control

Meevee: Parents use a simple, chat-style app on their phone. Kids have their own viewing app.

Large platforms: Controls are mixed into the kids' app or hidden in complicated settings.

How kids understand time

Meevee: Time is shown in a simple, visual way kids can understand.

Large platforms: Time limits are often hidden, abrupt, or parent-enforced.

How content is chosen

Meevee: Stories are carefully chosen and reviewed by people, with children's wellbeing in mind.

Large platforms: Content is mostly suggested by algorithms and popularity.

What the technology is optimised for

Meevee: Designed to support calm watching and smooth transitions.

Large platforms: Designed to keep kids addicted and watching for longer.