Meevee B.V. ("Meevee", "we", "our", "us") is committed to protecting your privacy. This Privacy Statement explains how we collect, use, store, and protect personal data when you use our website, app, or services (collectively, the "Services").
Meevee is based in the Netherlands and complies with the General Data Protection Regulation (GDPR) and applicable Dutch privacy law.
1. Personal Data We Collect
We collect the following categories of personal data:
1.1 Information you provide
- Account information: name, email address, password.
- Child profile information voluntarily submitted by parents (e.g. first name or nickname, age range, preferred language).
- Communications you send to us (support requests, feedback).
1.2 Automatic data
- Device information: device type, operating system, app version, geographic region.
- Usage data: interactions with the app (e.g., content viewed, time spent, preferences).
- Cookies or similar technologies on the website (for analytics, not for advertising to children).
1.3 User-Submitted Content is used solely to provide personalised features and is not shared publicly or used for advertising.
1.4 Payment information
When you subscribe, payment processing is handled by third-party processors (e.g. Stripe, Apple, Google). Meevee does not store full payment card details.
2. How We Use Personal Data
2.1 We use personal data to:
- Provide and maintain the Services
- Personalise the experience for families
- Recommend age-appropriate content
- Improve platform performance and safety
- Provide customer support
- Comply with legal obligations
- Process payments for subscriptions
We do not use children's data for behavioural advertising and do not sell personal data.
2.2 Meevee is designed for young children, so we apply high privacy protections by default.
In some cases, we use limited personalisation to improve a child's experience. This may include adjusting content choices, pacing, or difficulty based on how a child interacts with Meevee.
We do this only when:
- it benefits the child's experience
- it uses the minimum amount of data needed
- it is directly related to the activity the child is engaged in
We do not:
- use children's data for advertising
- create long-term behavioural profiles
- track children across other apps or services
- infer sensitive traits or characteristics
2.3 Parents can view, manage, or disable personalisation at any time through the parent companion experience.
2.4 Our approach follows the UK Age Appropriate Design Code and similar child-privacy standards internationally.
3. Legal Bases for Processing
Under GDPR, we rely on:
- Performance of a contract (providing the service)
- Legitimate interests (improving features, ensuring safety)
- Consent (optional features, cookies, newsletters)
- Legal obligation (accounting, compliance)
For children's data, we obtain parental consent.
4. Sharing of Data
We only share data with:
- Service providers that help us operate the Services (hosting, analytics, payment processors)
- Legal authorities if required by law
- Partners only when necessary to deliver the service, and never for advertising targeting children
All partners are bound by GDPR-compliant data processing agreements.
5. International Data Transfers
If data is transferred outside the EU, we use approved safeguards such as Standard Contractual Clauses (SCCs).
6. Data Retention
We retain personal data only as long as needed to provide the Services or comply with legal requirements. Parents may request deletion of their account at any time.
7. Your Rights
As a user located in the EU/EEA, you have the right to:
- Access your personal data
- Correct inaccurate data
- Erase your data ("right to be forgotten")
- Restrict or object to processing
- Withdraw consent
- Port your data
Requests can be made at: privacy@meev.ee
8. Children's Privacy
Meevee is designed for families. Only parents or guardians may create accounts. Children use Meevee under parent-managed profiles. We do not collect unnecessary personal data from children.
9. Security
We take appropriate technical and organisational measures to protect data, including encryption, access controls, and regular audits.
10. Changes to This Privacy Statement
If we make material changes, we will notify you within the app or by email.
11. Contact
Meevee B.V.
Amsterdam, The Netherlands
Email: privacy@meev.ee