RESOURCES • CONTENT STANDARDS

Meevee Creative Content Standards

We’re building a healthier screen time alternative for families. These 7 content standards guide what we curate and commission on our platform. They reflect our commitment to child development, creative integrity, and human-first storytelling.

1. Paced for Young Minds

  • Content is calm, focused, and developmentally appropriate for ages 2-5
  • Avoids rapid cuts, flashing lights, or overly busy visuals
  • Allows time for comprehension, repetition, and anticipation
  • Matches the cognitive rhythm of toddlers, not adults
  • Age-appropriate in theme, length, and language

2. Emotionally Safe

  • Supports positive social-emotional development
  • Gentle tone, kind characters, non-threatening scenarios
  • Promotes empathy, cooperation, and problem-solving
  • Avoids fear-based humor, sarcasm, or overstimulation

3. Curiosity-Driven, Not Addictive

  • Encourages real-world curiosity and imagination
  • No autoplay rabbit holes or engagement-maximizing tricks
  • Built-in natural endings to encourage breaks

4. Intentional Use of Sound and Visuals

  • Thoughtful use of color, sound, and motion
  • Balanced audio mix - avoids jarring music or effects
  • Intentionally created visuals that are given the space to breathe
  • Aligns with sensory regulation goals for young kids
  • Prioritizes intention and focus over overstimulation

5. Human-Made

  • Content is created by real people with care and intention
  • Prioritizes craft and storytelling over algorithmic optimization
  • Values the human touch in art, music, and narration

6. Creator-Led

  • Content is concepted or narrated by real creators with intentionality
  • New tools may enhance production, but the heart of the content should remain human-driven and creatively led
  • We prioritize narrative care, creative integrity, and transparency
  • Uplifts the voices and stories behind the work

7. Parent-Friendly and Trustworthy

  • Supports co-viewing, not passive parking
  • Offers context for grown-ups: what this teaches and why
  • Allows offline play ideas, gentle transitions, and screen boundaries
  • Builds trust with families, not just views