Following recent coverage in The Hollywood Reporter, Meevee co-founder Mikey Casalaina shares more context on how the platform is designed, and why it takes a different approach to kids’ streaming.
Meevee is a preschool streaming platform built around structured, intentional viewing sessions for young audiences. To address passive mass consumption of content, Meevee focuses on creating a more thoughtful viewing experience for children aged 2–6.
The design choices behind Meevee come directly from research. A University of Washington study found that autoplay is one of the biggest drivers of screen-time meltdowns — and that children cope far better when content ends at natural stopping points. Follow-up work showed that when preschoolers plan their own screen time, they disengage calmly without parent intervention. Even the AAP’s latest guidance has shifted focus from minutes-per-day to the design of platforms themselves.
A literature review from Tilburg University, where we collaborate on research, confirmed what decades of Sesame Street studies already showed: screen media isn’t inherently harmful — what matters is pacing, intentionality, and whether it’s designed with child development in mind. Meanwhile, AI-generated content is flooding kids’ feeds in the opposite direction.
Meevee is engaged in a broader conversation around how kids’ media is designed, and how platforms can better support both children and parents — and we’re welcoming families to try Meevee as soon as it launches, April 25th.